Web Expo Workshop


Before we start let me thank everyone who inspired me and commented on all my notes during the preparation. Also I have to thank an amazing team of professionals who survived 10 hours of UX maraton with me – great effort guys!

Entering the room with over 20 professionals enhanced by morning coffee is in many ways inspiring. It’s always better to start slow – after a short introduction we’ll step into the first part of our day marathon.

…becoming a UX Designer

Before we dived in to a design and designing itself we talked about UX and what the UX meant. Most of us practice UX design on a daily basis but some of us don’t really understand what counts as a UX methodology or the UX process.

Short revising of the naming convention helps us all to a unified level of understanding what is UX and how we’ll use it today. This actually helped me at many previous workshops – defining the terms at the beginning. Stabilizing the environment and same level of agreement on the discussed theme.

What / How / Why – Simon Sinek who inspired many of my previous talks gets a mention again for changing the strategy and the way of thinking from what we want it be to why we want it ,and lastly how we can present this to our clients.

Following by the basic rules: Reach / Engage / Educate / Interact – about user flow which never changes and engaging relationships between happy customers and satisfied designers.


Then we move to the academic part – What is design and how is it changing in the digital environment? One of the main questions for my talk at Web Expo.
What drives us in finding new possible spaces and solutions. Obviously starting from a clean sheet of paper is the hardest challenge but it gives you more freedom to think what you want to do. It opens other spaces and it forces us to think and be original. Have a strong concept and a strong story rather than picking up something that already exists and where you rely on existing gestures and functionality and you just changing just the order. I mean to have a certain framework is FINE but don’t limit your self or experience to be driven by technology. There is a huge opportunity for all us to direct our project the way we want it. Maybe people still don’t understand that designing the space is a part of their culture. The problem I see is – that we still don’t understand the digital space as a blank sheet of paper. In this workshop I’ll try to move away from traditional principles of the build and introduce new techniques where all parties can collaborate.

What is UX Design

What is a unique word which represents User Experience.

Communicate / Diplomacy / Users… / Experience / Money / Collaboration / Time / Stereotyping / Focus  / Stakeholders / Awareness / Discovery

Ondrej on his blog presents and article “who is UX Designer” or “who is Interaction Designer” – co-je-ux-design. The article opens different perspectives on the position of the designer as well as on the environment where the designer acts. The discussion was really interesting.

Normal Day of UX Designer

Each days starts with the research and education materials relevant to the project you’re working on. For me, my day starts always with the Scrum. Whatever team you’re working on, big or small, the scrum is definitely something which helps you to fully understand the team and each member’s responsibility –  and essentially being a better designer – this way your decisions become more accurate. You’re not making assumptions in your designing.

Czech Web scene

The main difference between UK and European design is that design is more general. Look at the all the French, Italian or even Czech websites that all have same kind of manuscript – and simply the same style. Whether you’re looking at a bank or dentist’s website there are many elements that are identical – London sites don’t have that.

When design is more general, it has more freedom in the sense that there is collaboration between the client and the studio – and the idea is more open. The time for the execution is appropriate to expectation, and I think – it definitely has something to do with trust.

The people hiring you, trust you to bring the solution alive.

I was told that most of the clients come to London because they think they can get what they call “the best of design” – but if it’s true or not it’s up to them – I don’t see it this way. I’ll try to break this boundaries today and move understanding of digital space into a real practice.
With this mindset I tried to convince all teams / groups to act as a professional when delivering the solution by not convincing but educating the client in the way how the media works.

Work Flow

By doing so we changed our work flows and the way we worked before. We’re not selling now, we’re  creating the solution. The mind set is not to convince clients but educate them about possibility and to understand the implementation and real outcome.
Teams are divided into  4 small groups where each member brings their skill set to the solution from their expertise . Developers – for data structure, technology, implementation and integration with other channels, Designers – brand research and visual mutation, also competitors review, UX Designers – personas, holistic understanding and phases for the implementation and finally Storytellers – the entire position of Digital Czech TV today & tomorrow.

Mental Stagnation

I’ve tried to pursue the idea and execution. Open the mind to all participants don’t realise on conventional models of work – waterfall or agile. Changing the working model is challenging itself, but it’s worthy to try to work with new team members and rely on their opinion.
Luckily enough, teams gets their initiative and start to collaborate almost immediately. In about an hour we had a pretty solid concept which we started to execute.

Designing the Czech heritage

The choice fall to Czech TV. Let’s see how we take the lead on this on following article. You can see already there was a great vibe and brilliant atmosphere not only within the groups but in entire team.





Denisa Lorencova, Jakub Perch, Jakub Spanihel, Jan Hromek, Jan Martinek, Jan MiklasJan RezacJan Sotornik, Josef Nevoral, Jozef Ockay, Klara Mikulcova, Lukas Plihal, Michal Sanger, Ondra Kovac, Pavel Dohnal, Pavel Macek, Petr Hrich, Vladimir Kriska, Zdenek Zenger

flickr image reference 

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  • 1

    User: Jozef Ockay
    URL: http://www.joooc.info

    Este raz vdaka za workshop, hlavne za “functional integration”, to bol moj aha moment :-) Co sa clanku tyka, tak nikde som tam nevidel ten deck, ale ten bude
    asi este len pridany neskor.

  • 2

    User: GON
    URL: http://www.givision.net

    Diky moc,

    Ano ten deck / prezentace je ve stavu schvalovani takze online bude behem vikendu – verim, ze i v Cestine.
    Jo a jeste dodatek, mrknte na tohle.
    Tohle navazuje na emotional branding, ktery jsem zminoval – http://www.emotionalbranding.com/

  • 3

    User: GON
    URL: http://www.givision.net

  • 4

    User: GON
    URL: http://www.givision.net

    The topic I covered @webexpo #workshop become a hot topic recent discussion – The age of the Platform – http://www.theageoftheplatform.com/ Check out!

  • 5

    User: Tom
    URL: http://www.tomdom.com