TYPO London Conference

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Some of you might noticed that London recently hosted the first year of a three-day conference called TYPO London. Conference was focused on the creative industries, graphic design and typography.
As one of many participants, I decided to look back and combine some interesting moments and atmosphere and combine them in to a short article that might help you decide where to go next time for certified inspiration.

Before …

This year’s conference was accompanied by amazing weather, which changed from  the usual rain and foggy to real weather exception. Even those who arrived from Italy, Spain, U.S. and even Australia can fully enjoy the beauty and picturesque corners of the Bloomsbury & Russell Square. Home atmosphere was given not only by beautiful weather, but also by international festival hosted in nearest Russel Square Garden give win to the event.

The garden in front of  the University was full of students staring at Chinese characters and preparing for upcoming tests. Other participants, lying around who enjoying last minute on the grass was suddenly disrupted by call “Look look” where one of the participant noticed one of the key presenter Mr. Erik Spiekermann, passing by. Almost entire park as one man rise and began to follow him into the lecture hall. That was clear sign that London TYPO can begin.

I am afraid we will not have enough space to go into depth of each talk separately, but I will try to cover at least what deserves your attention from my personal perspective.

The first day

Daniel Herigstad

The first lecture set the bar very high. Not only from speaker perspective but also as a presentation itself. Daniel Herigstad introduced his projects where he faced with space and its perception and not only for the computer but also for the television and games. Developing  digital space adjusting perception of the observer’s position. This topic follow and extend some of my thoughts from workshop, I recently had a chance to present at  the Web Expo conference in Prague this autumn.

Observer’s position is clearly changing – and we as designers should be more aware of how we structure the information and how do we transform it into a “comprehensive” form. How the viewers will perceive it and digested. Daniel also pointed out to reality where immediate integration of internet and data into a film is necessary part of today acknowledgement. He showed us on the example of movie scenes where they use GPS to mark the location where particular scene was shooted and googled biographical data of the current actor. Another interesting feature was the continuity and distribution of individual scenes where the viewer can interact with the context of the scene.

For me the most interesting part was when Daniel introduced new principles of navigation for game consoles we experienced in the last decade. See the navigation using perspective, observers not only offers the opportunity to completely focus on the appropriate part, but distribute sequentially information in individual sections was just talking from my mind. Spatial perception is particularly important for middle and older generation, which, according to tests, he acknowledges as much resemblance to reality.

(Reference:http://typolondon.com/blog/)

a single visual style of the BBC

Another lecture, no doubt worth a look (and I hope that will soon be published by the online version) is a single handed lecture on visual style of the BBC. Personally, I believe that such a demonstration is not only worth a ticket for £ 400, but also for such an extraordinary effort to make the typeface right in digital space. Many of you have probably seen seen in the Creative Review, Eye, or other information channels, the BBC brought together (back-up) its visual appearance. Neville Brody is the author, whose name itself indicates the quality of good design, but especially sophistication and precision as the code itself for all language versions.

(Reference: http://typolondon.com/blog)

It was really absorbed in sixty minutes – admiring a unique online “Brand Experience”, and especially scalability and modularity of whole ecosystem. The development of the product and language versions can be seen on bbc.co.uk/gel.

Jonathan Ellery, is one of the designer whose work I am personally admire. He proved again (as many times before) that it is possible to find a balance between design and art, and with the face where both world treat you identically. Followed by other lecturers more or less presenting how important it is to be a good designer and have a strong vision.

(Reference: http://typolondon.com/blog/)

The next day

The second day showed a number of great lectures we heard before obviously from different range of design or typography – everybody wait silently for main “design superstar” – Neville Brody. Before we start another dedicate paragraph about mr Brody let’s briefly look at at project THINK introduced by US based designer Susan Rodrigues de Tembleque.

“Dream Project”

Susan pointed out into two milestones that occurred in her professional career.
The first milestone was set when she start the practice by realization that in addition to design or presenting the solutions we as designer need to offer (the user  / observer), a different experiences, and encourages them to “think about” it. Which gave me personally small satisfaction where realising that back to 2004 I was right a make a one step more …
The one was about her last “Dream Project”, a project where she has complete freedom, sufficient funds and also unlimited possibilities in the implementation – the question was – what you could as a designer do?

Follow by her dream she encourage the audience – whatever you do small or big project, always think about who the user, and not him who pays. This “golden” rule applies to publications, presentations, video, navigation, or even an ordinary website.

(Reference: thinkexhibit)

The star

The hall faded and on the stage enter Neville Brody. From previous presentations I’ve had the chance to see, it was immediately clear that from now on everything will be only “extraordinary”. Neville shoed us a several projects where he pointed again on FUSE history and upcoming issue.

Readability

Not only for fonts on the screen, but generally for poster and ideas. Readability in the cooperation and general communication. Horizon student work, which in many ways surpasses the work of all major professional designers presented recently.

Again, he proved that his lectures are not only inspiring, but also opening new horizons by establishing thinking processes that rarely applied in the everyday world.
(Reference: http://typolondon.com/blog/)

 

Third day

The final day started with a wonderful lecture by Jeff Fullknera. Even I’m not a game player I enjoyed this the rain of UX features  in gaming world. The reality of the scanned area – active players involved in the process and physical sensors – well … simply amazing!

 

I would like to mention another interesting speakers among them were such – Morag Mzerscough, Jonathan Barnbrook, and Monotype but there is no space. Let me on the end talk a bit about  amazing work on font I personally admire  (http://font.ubuntu.com/ which you can download for free)

ubuntu

Bruno Magg and his team proved that – not only a unique project, but also team and the place play key role to bring something extraordinary.
(Reference: http://typolondon.com/blog/2011/10/bruno-maag-collaborating-types/)

The TYPO Conference ended with dignity of embossed designer Chip Kidd. One of the best speakers, classic designer and typographer, who is an inspiration to others, once again proved that the design itself is a never-ending challenge of creativity and humility that most of us have the honor to share.

“Design is a sharing”

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