… was great & I believe it gave us all better understanding what we are capable of – not only as a team but as a entire company. The family spirit of R/GA London is flowing around and you better watch out, because there are many “bad asses” and Im sure we’ll hear from them soon.
Aesthetic for of the design
Last week I talked with student of PHIL MUNI about the design evaluation. How the story telling changing the perception of engaging and how slight nuance in behaviour brings benefit to more people and whole ecosystem.
Real value of all design is the user and user needs.
Where is the real benefit and “Design Value”. Is the requirements, technology or even objectives from our clients. I showed the technique which all student can use immediately and it called - Critique of Dialectical Reason as well as more closest - Search for a Method.
An amazing group of people put together an event. Invited many great speaker from the world into scenic hearth of the Moravia valley Brno. City of four universities full of potential and ability to grow, open to explore and share new way of thinking. Open horizon of possibilities and learn one from each other. TEDx Brno take a plece at distinguish location in Bohemian Gallery where heritage of technical industry is tied together art and hand in hand represents quality of the man kind.
I was honoured to be there and present the talk about “Creative Circumstances”.